Driving sales with video
City Beauty prioritizes video throughout their website, which means embedding explainer and demo videos on product pages and at checkout. City Beauty also shares everything from user-friendly videos on IGTV to product announcement and testimonial vids on Pinterest, all designed to humanize their products and highlight their key value props. But in order to maintain their commitment to video content and keep their content fresh, the team needed a better way to make professional videos at scale.
Make video ads in half the time (or even less).
Vimeo Create makes it simple to scale your video production and make an impact.
Vimeo Create makes it simple to scale your video production and make an impact.
A quicker, simpler video creation tool
Vimeo Create is an end-to-end video solution designed to help teams create more videos in less time than ever before. Which means it’s a tool tailor-made for City Beauty’s business needs. “Vimeo Create is simple and easy to use,” says Wednesday. “With the variety of video templates, Vimeo can help save time throughout the day-to-day workflow by providing creative material and automating the video editing process.”
Not only does Vimeo Create help the team make more videos at scale, it also helps inspire the team at City Beauty create new kinds of videos they’ve never made before. “It can take time to come up with various creative ideas and materials,” adds Wednesday. “But with Vimeo, you have a variety of pre-made templates to choose from and get inspired by.”Vimeo can help save time throughout the day-to-day workflow by providing creative material and automating the video editing process.”Wednesday Almero, Digital Media Buyer at City Beauty