When Spoak founder Hilah Stahl was preparing to move into her NYC apartment, she discovered two things about the interior design process. One: she absolutely loved developing the look and feel of her pad. Two: the actual design process can be a total pain. “Hours on Pinterest, Instagram, Etsy, thousands of tabs open, it was a mess,” says Hilah.
In an effort to take down some barriers to entry in the interior design process — and empower aspiring designers around the world — Hilah founded Spoak, an indie design platform and community for interior design lovers of all skill levels. “I just kept thinking: why isn’t it this easy to make and sell design projects? Why isn’t there fun tooling for something so universally enjoyed? Why can’t I easily monetize my design acumen as a side gig, without spending thousands on classes and certifications?” And so, Spoak was born.
But Spoak needed a way to break down their site and connect to more customers. So they turned to Vimeo Create to make stylish, scalable video that helped them connect directly to their community.
We don’t have the time or money to outsource demo videos. Being able to create them quickly and beautifully was a game-changer for us!”Hilah Stahl, founder of Spoak Decor