It’s a universal fact of filmmaking: audiences want stories that feel real. We all deserve to see people who look, live, and love like us on screen, regardless of our background. Historically, though, it’s been hard to count on Hollywood to deliver new stories and new perspectives that meet those needs. Enter Outfest, a nonprofit LGBTQIA+ arts, media, and entertainment organization on a mission to host and highlight underrepresented narratives.
Since 1982, the Los Angeles-based organization has utilized the power of film and video to build empathy and drive meaningful social change. In 2020, Outfest launched their Vimeo OTT channel, Outfest Now, to extend new and powerful stories to eager audiences across the globe. Here’s what they learned.
Telling new stories with new tech
After four decades in arts and media, Outfest is keenly aware of the power of representation. “Outfest’s initial mission, ‘increase the visibility of stories for ourselves,’ has evolved into a focus on building visibility and opportunity,” says Executive Director Damien Navarro. “We protect our legacy through a series of both film festival programs and non-festival programs.” Even before the pandemic hit, Outfest knew surviving and thriving for the next 40 years would require taking advantage of technological advances in storytelling. The arrival of the COVID-19 pandemic early in 2020 made online programming imperative. Outfest knew pursuing OTT was the logical way forward.We were really, really excited about the turnkey platform that Vimeo offered.”Outfest Executive Director Damien Navarro
Channeling powerful stories
But before building out its full slate of OTT offerings, Outfest opted to create a pilot program. “In the spring and summer of 2020, we knew we were going to have to come up with an initial unique format to represent and support that year’s film festivals,” says Damien. “So we decided we would do a Pride film festival.” They selected Vimeo as their partner to build their OTT experience. “We were really, really excited about the turnkey platform that Vimeo offered. We learned more about the product and the solution, and also the teams there,” Damien notes. “As a community-based organization, Vimeo’s culture and mission were equally important to us as we were building out this partnership. Of course, we also focused on the tools, the usability, and everything else that comes along with it.” The success of the online United in Pride film festival gave Outfest more insights into the content their audiences were seeking and how they wanted to engage with it. “We realized early on that many of the live Q&As are really popular,” Damien explains. Using those learnings, the Outfest team built out their pilot into their fully-realized Outfest Now OTT channel.
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Whether you’re a community-driven org or a lone-wolf creator, Vimeo’s OTT solution can help you monetize your content.
Whether you’re a community-driven org or a lone-wolf creator, Vimeo’s OTT solution can help you monetize your content.